Homebuilders can set themselves apart by showing the unique materials and techniques they use.
We frequently have the opportunity to work with homebuilders to document both their finished and ongoing projects. One method that can be used to draw increased attention to their projects is highlighting materials and techniques that are innovative or in great demand.
What to Highlight
Homebuyers are interested in purchasing homes built using innovative technologies and techniques that are both budget and environmentally conscious. Many builders are already employing solutions to these consumer desires, but it is important to document both the construction process and the completed project in order to build an advertising portfolio with which to effectively target this segment of the market.
Some examples of the type of things to highlight are high efficiency solar systems with power storage, smart home technology, environmentally friendly building practices (carbon offset, low waste building, etc.), and innovative material use (recycled materials, mushroom insulation, energy efficiency boosting paints, etc.).
How We Document the Process
We frequently work with builders to document the construction process using both photos and videos. Showcasing the home during and after construction with a wide range of media is key. Our team can display the work and materials using magazine-quality photos, walkthrough and cinematic-style videos, drone photography, custom graphics, time-lapses, and advanced edits.
Additional Information
To learn more about our services and special offers, please click the button below and contact us. Our client services team is always happy to answer any questions you may have or help get your next appointment booked.
