American Real Estate Media takes great care to make sure that we provide the best quality products to our clients. That means using cutting edge technology and practiced techniques in the production of unbeatable marketing materials for your listings. As such, it is very important for us to stay up on the latest and greatest in photography tech. Our constant improvements in quality and efficiency mean better marketing materials for your listing. So, what’s on and beyond the horizon for real estate media?
The biggest change that’s coming is the continued expansion of mixed types of media in real estate advertising. Different types of photos and video are changing the experience of looking at properties, and they are being used to provide a more immersive experience before buyers ever see a house in person. Aerial photography, virtual tours, and advanced editing are the areas where this expansion will become the most obvious.
With the advent of affordable drone technology, its use in real estate photography is becoming more widespread and will continue to do so, likely to the point of being nearly standard. Both aerial photos and video are a wonderful way to provide a different perspective of both your listing and its surroundings. New drone technologies, such as aerial 3D mapping, are becoming more widely available, and it is likely that their use will soon be seen regularly in real estate media. Our photographers already carry drones with them, and they are skilled at providing high-quality drone video and aerial photos.
Virtual tours are currently a premium option, and they are a great way to add value to the marketing materials for a luxury listing. However, it is likely that, as equipment pricing comes down and technology progresses, the use of virtual tours will become much more of a standard practice. This will provide the same immersive experience that virtual tours currently do but to a much wider market of buyers. Our photographers are ahead of the curve; they can produce Zillow 3D Tours and are registered Matterport Virtual Tour Service Providers.
In addition to virtual tours becoming more standard, they will likely become more immersive than ever. Certain services already offer limited integration with VR goggles, but, moving forward, it may become commonplace to use this technology. Alternatively, it may be possible to enter a VR studio to quickly “walk around” a large number of homes that buyers want to tour. Whatever direction the technology goes, it is sure to make the experience more lifelike and immersive for buyers.
Advanced editing options will also become more commonly used. With the advent of virtual decluttering and virtual staging, we can make sure your listing always looks its best. It is possible that, in the near future, these services will also be commonly available in video. Furthermore, there is the possibility that buyers could swap staging materials around to see how they would lay out a home. Much of the technology needed to make these kinds of advanced edits a possibility already exists, and it is likely that its use in listing materials is just around the corner.
The primary takeaway is this: real estate marketing is going to continue to become more immersive and interactive for the consumer. With the advent of new technologies, marketing materials will become more detailed and varied in format. American Real Estate Media is taking great care to make sure that we are acquainted with changes in the industry and are on the leading edge of the future of real estate media.
To see the latest examples of our work and some galleries of our favorite shoots, please take a look at our Facebook page. For additional information on real estate photography, a full list of our services, and to book your next appointment, please visit our website.