Buyers Want Pools

williamsburg home photography

Pools became more desirable during the pandemic, and the trend appears to be sticking around.



Outdoor spaces have taken on a new importance over the past year and a half. Buyers are placing more emphasis on having a home that can accommodate indoor-outdoor living, and specifically, they are looking for homes with pools to facilitate just that. 


What Buyers Want

NAR recently published an article looking at this trend, and they contend that pools seem to be continuing to draw unprecedented attention. They go on to say that buyers appear willing to pay a premium for homes with inground pools; sales prices for these homes, in some areas, are $50k-$100k more than comparable homes without a pool.

Part of the premium, according to NAR, appears to come from the fact that companies who construct pools are incredibly busy, so buyers want to purchase a home with a pool already installed. Even a pool that needs some maintenance or restoration can be attractive to buyers. It is often less time-consuming and expensive to fix one up rather than installing a new one.


How To Showcase A Pool

If your listing has a pool, make sure that you are showcasing it using professional listing materials. Our photographers always work with our clients in order to make sure that the listing photos, walkthrough videos, and aerial photographs of a property tell the story and highlight the features that will be most effective at getting the home sold. Contact us today to learn more about the services we offer and how we can help you get your listing sold.