The current real estate market is hot. Inventory is down, purchases are up, and properties in all conditions are moving fast. In this kind of seller’s market, is it still worth it to invest time and money in professionally taken real estate photography? The simple answer is yes.

Some of the reasons are similar to why it still makes sense for sellers to use a professional real estate agent, rather than going FSBO. When selling a home, it isn’t just about getting it sold. It is about getting it sold correctly, quickly, and for top dollar. Agents can accomplish that more easily than an owner/seller, because they have the know-how and experience that comes with being a dedicated professional.

Professional real estate photography is similarly useful. When the market is moving quickly, it is more important than ever to get your listing in front of as many people as possible, as quickly as possible. When houses are selling within days, is it better to attract a few buyers per day and accept from a sparse but quick set of offers, or is it better to attract a dozen per day and pick the best terms from a crowded multiple offer environment? Compelling real estate photos, video walkthroughs, aerial photos, and professionally made marketing materials are the easiest and most efficient way to drive more buyers per day to your listing. 

With low housing inventory, competition for listings increases, and FSBO becomes more appealing to many sellers. When marketing yourself, a portfolio of listings that are universally represented with high-quality marketing materials will make you stand out. You are more likely to win a seller's business if you can show them that you consistently invest in your marketing and provide the highest quality services to all of your clients. Using professional real estate media helps your future business as much as your current listing.

American Real Estate Media has a team of dedicated photographers, editors, and support staff who provide a quality and value that is unmatched in the industry. In addition to our unbeatable photos, we provide video walkthroughs, Matterport Virtual Tours, drone photo and video, advanced editing, and a suite of managed marketing services. Check out our website for a full breakdown of our services and pricing, and book your appointment today.